With COMET’s programmatic platform, buyers have access to vetted inventory and artificial intelligence-based technology that increases the efficiency of buying targeted impressions across desktop, mobile, video, and TV.
COMET’s commitment to quality includes on-going anti-fraud initiatives, with real-time, inventory quality checks. This encompasses two filters for 100% of the impressions passing through the platform, managed both internally and by two independent verification services.
COMET’s ad exchange uniquely positions buyers to leverage their data alongside proprietary datasets from Enterprises Inc. to better identify, understand, and reach target audiences.
COMET’s programmatic platform provides buyers access to quality inventory across desktop, mobile, video, and TV. Sophisticated adTech and proprietary data sets enables advertisers to reach the right people at the right time and place.
Mobile
Be part of a cross-channel platform that offers buyers customized, mobile targeting solutions.
Video
Premium multi-screen in-player, in-banner, and interactive video.
Desktop
122 million unique visitors and delivering more than 20 billion impressions a month.
Television
Sellers can join an exchange that offers buyers high targetability through access to unique inventory and consumer data.
COMET Radius is an innovative data solution that analyzes billions of impressions a day in real time, evaluating each for missing or imprecise OpenRTB fields like Site URL, Referrer URL, Domain, and Page URL, or mobile properties like App Name, App Bundle, and AppStore URL.
Historical data, externally available third party data, and even real-time page attributes are leveraged to provide even more information and the richest picture possible for advertisers to buy against.
COMET Core predictively finds and routes impressions that are of high value to each specific buyer, in real-time. Sending buyers only the impressions they want to buy and increasing channel efficiency 10X.
Some demand partners using mediation have achieved bid rates of 97-98%.
COMET’s holistic programmatic platform, including its anti-fraud technology, unique inventory access, and proprietary data, is engineered to increase both efficiency and value for buyers.