Every Impression Counts

COMET is a unified programmatic platform that leverages powerful technology and unique data from Cox Enterprises companies to connect buyers and sellers across desktop, mobile, video, and TV.


Why COMET?



Experience & Expertise

COMET is a Enterprises company, a leader in communications, media, and automotive services, providing specialized technology, research, and data resources.



Cross-Channel Technology

Leverage powerful programmatic tech to buy and sell media across digital, video, over-the-top, and television.


Big(ger) Data

Apply your data, our integrated partner data – or leverage Automotive, Cable, and Media Subscriber data to reach the right person at the right time and place.

Powerful Tools

Backed by world-class engineering, our ad exchange features machine-learning alongside anti-fraud protections and proprietary datasets from across Comet.




Innovation Lab (Powered by COMET)
COMET is the technology engine supporting innovation and driving ongoing business development efforts enterprise-wide.


Machine Learning at Scale
COMET leverages multiple real-time models to maximize yield for publishers and drive efficiency and ROI for buyers.


Trusted Inventory
Only and trusted partner inventory – filtered by three independent quality monitors, offering exceptional protection from ad fraud.


Impression Optimization
We make inventory worth more. Period. Which drives results for buyers and yield for publishers.



About COMET

We are Media Technology. Connecting buyers and sellers through an advanced programmatic trading platform across all advertising channels. Programmatic Everything™: Desktop – Mobile – Video – Television